Why we visualize Information for Advocacy
Hamzat Lawal
October 13, 2016
A good design for visualizing information for advocacy is one that achieves its intended purpose within a network of cultural, social and political interactions.
To use visual information for advocacy, we have to look at the base of interaction, that is the network of people who engage with the issue in different ways. The way it can be deployed through a network are also affected by the use of and access to technology.
There are four elements involved, information, design, technologies and networks. They should be considered in every visual campaign. Whether we are presenting a narrative of health, girl child education, violence against police or freedom of expression or even documenting trends of corruption, it best to use the available technology in order to deliver the necessary information in its appropriate form or design to the relevant networks of people. The combination will determine the communicative power of the images we create and ultimately, the effectiveness of our campaigns.
The success of an advocacy communication or campaign is shaped by its communicative power, but external factors such as political or social events, timing can also affect it.
A good campaign is like a good joke. A good joke is effective in the choice of the right words, good timing, a convincing delivery and a funny punchline. A good joke is memorable and easily shared and passed between people. These factors ultimately depend on having an understanding of the values and beliefs of the audience and the authority of the person delivering the joke.
A large part of Campaign effectiveness can depend on finding an affinity between the people delivering it and the people receiving it.
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